I’m thrilled to have Christine kicking off the guest posts this coming week while I’m gallivanting around Europe. I have a few posts planned too, but I hope you enjoy the new voices around here! Christine blogs over at The So-Called Homemakerr about life, family, recipes, and much more. She’s also running an amazing blog sponsorship program, so she’s sharing her secrets on how she does it!
Hey everyone! This is Christine, The So-Called Homemaker. I am so excited that Jenn is letting me guest post today, because this is a topic I have been asked about many, many, many times in my blogger life. It’s also a subject I really enjoy talking about. Running a sponsorship program is one of my favorite things about blogging, and I like to believe that I am good at it. Today, I’m going to talk about my best tips on starting your own sponsorship program.
How to Start a Successful Blog Sponsorship Program
Step 1. Decide what you want to offer. The easiest way to do this is to think about what you’ve gotten from the blogs that you sponsor. What did you like, and what did you not like? Should you offer only sidebar spots, or will you offer in-post ads as well? And what about the “bonus” items in an ad spot. Did you really enjoy a lot of social media love? Did you like having access to a group Pinterest board? Think about what other bloggers have done that you like, and decide what to offer your sponsors based on that. But be realistic. Don’t offer more than you have time to do. If you offer something but don’t deliver, you will not get a good reputation as a blogger to sponsor and people won’t pay for your spots!
