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Last week Target launched their latest “designer” collaboration… except it wasn’t with a well-known designer, but instead the founders of Who What Wear, a popular fashion blog. When I saw the press release and lookbook, I was super excited. Stripes, florals, bright pops of color… the collection looked like my jam.
However, when I was online at midnight… nothing showed up online. I waited and waited and finally gave up and went to bed. I set my alarm for the next morning to hit Target to see it in person. And then my phone died, so my plans to post a “fitting room” try on was completely foiled. When I got to the racks… I was disappointed. A lot of the pieces I most wanted to try, like the lace tunic and floral trench, were nowhere to be found and still aren’t online. Other pieces looked and felt too cheap. The blue moto jacket, for instance, was not available in my size, but I wouldn’t have bought it anyway – it was super thin and did not look very nice regardless of the price. The cape blazer was also MIA.
I carried on because I genuinely wanted to like this collection… but after taking a sampling of pieces I genuinely thought I’d love home, I’m not so sure.
